“We’re the only UK water company to be using PFA chemical disinfection at a bathing water site and the initial results are promising. The Southwold Denes bathing water has improved from the Sufficient to Excellent classification since we began using it. While we know that other factors aside from treated water like urban runoff, dog fouling or the breakdown of organic matter could still impact on bathing water quality we are excited to see how PFA has performed so far with regards to our activity. The technology seems to have has helped secure bathing water improvements years earlier than would have otherwise been possible, and at a lower cost to the bill payer and with a lower carbon footprint too. We’re working with UK Water Industry Research (UKWIR) to undertake a broader study on the viral efficacy of the PFA treatment process. Our hope is that it will provide additional evidence to enable the roll out of PFA as a solution more widely in the future.”